Meta’s Subscription Push Could Add $13.5 Billion By 2028 Across Instagram, Facebook, WhatsApp

Benzinga and Yahoo Finance LLC may earn commission or revenue on some items through the links below. Meta Platforms Inc is expanding beyond its advertising roots by introducing paid subscriptions across Instagram, Facebook, WhatsApp, and Meta AI as the company looks to unlock new AI-driven revenue streams and deepen monetization of its massive global user base. Meta Rolls Out Paid Tiers Across Its Core Apps Meta is launching subscription offerings for Instagram, Facebook, and WhatsApp while also testing paid plans tied to Meta AI, CNBC reported Thursday. Under the broader “Meta One” strategy, the company plans to charge roughly $4 per month for Instagram and Facebook subscriptions and about $3 for WhatsApp. Don’t Miss: A single bad hire can set a startup back years. Here are the 5 hires founders most often misjudge — and why Still Learning the Market? These 50 Must-Know Terms Can Help You Catch Up Fast The company will continue offering its apps for free. Still, the subscription tiers target creators, businesses, power users, and AI-focused customers seeking premium features such as profile customization, story insights, audience analytics, and enhanced engagement tools like “super reactions.” CNBC also highlighted comments from Meta executives, including CEO Mark Zuckerberg
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