MilkPEP Creates Zany Ziplines Game in Fortnite to Engage Video Game Fans

Milk processor education program MilkPEP has launched Zany Ziplines, a mini-game within the popular battle royale title Fortnite, as part of its efforts to connect with video game enthusiasts. It teamed up with agency Gale to develop a gamified Snapchat lens that challenges users to collect milk-themed power-ups while navigating through an in-game environment. The Zany Ziplines lens provides players with 30 seconds to gather as many milk-related power-ups as possible, such as cartons and gallons of milk, whilst avoiding energy drink cans. Players can manipulate their character’s movements by tilting their device left or right. Their face is displayed in a circle at the top of the screen during gameplay. By leveraging the popularity of Fortnite and Snapchat, MilkPEP aims to engage the gaming community and promote its milk processor education program. The gamified Snapchat lens functions as an interactive trailer that offers a glimpse into the Fortnite experience and encourages players to participate in the Zany Ziplines mini-game. The collaboration between MilkPEP and Gale highlights the growing influence of video games as a platform for brands to connect with targeted audiences. By integrating its message into a popular gaming title, MilkPEP can effectively capture the attention of video
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