More than half of Twitch, Snapchat and TikTok users are aged 18-24

WARC Data Points, July 2021 An overview of the share of social media users aged between 18 and 24 in the United States. Read more Twitch is most popular with those aged between 18 and 24 (61% of its users are in this age group), followed by Snapchat (57%) and TikTok (54%).Facebook and YouTube attract a broader audience, with just 31% and 34% of their users aged 18-24.Some platforms lean towards younger audiences but less than half of their users are in this age group – for example, Reddit, Instagram, Twitter and Pinterest. More than half of Twitch, Snapchat and TikTok users are aged between 18 and 24, according to a survey of United States adults aged 18+ by audience analytics company Shareablee. Twitch is most popular with those aged between 18 and 24, with 61% of its users in this group. Snapchat follows at 57%, while 54% of TikTok users are aged between 18 and 24. Delivering a consistent customer experience across digital channels is fundamental when targeting this age group. In comparison, Facebook and YouTube attract a broader audience, with just 31% and 34% of their users aged 18-24. Additional data show that YouTube’s audience is more evenly…
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