MTV Partners with Snapchat to Let Users Vote for Video Music Awards Category Through Lenses

MTV Partners with Snapchat for Voting in Video Music Awards MTV has partnered with Snapchat to let users vote for a Video Music Awards category through Lenses. The entertainment company is leveraging Snap’s Camera Kit to integrate AR-based experiences into the award show. Voting Through Snapchat Lens Users will be able to vote on the Best New Artist once the three finalists are decided. They can use a special Lens, developed by Saucealitos, to signal one, two or three using their fingers to select an artist to vote. These votes will count toward the final tally, but it is tough to say if the amount of people voting through Snapchat will make a significant difference. https://gamingideology.com/wp-content/uploads/2023/09/2324cc68-b66e-4ba2-b912-a47997e9b9fd_hq.mp4 MTV said that an AR Moonperson will appear throughout the POV VMA livestream with fan-submitted selfies. The entertainment company has used a rather old-school way of having people submit selfies using a form prior to the event. People can also try an AR Moonperson effect to see it as a projection in their home. They can select a selfie from their camera roll to see the Moonperson floating around with their face visible in the visor. Snap said that these Lenses will be live
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