NBCU’s Peacock Limited-Ads Tier Launches on YouTube Primetime Channels – Variety

Now you can subscribe to Peacock through YouTube to get a slew of entertainment and sports from NBC, Bravo, Telemundo and more, directly through the YouTube app. Peacock’s Premium Plus tier, priced at $16.99/month, is now available as a subscription through YouTube Primetime Channels in the U.S. It’s the priciest Peacock package, which includes limited ad breaks. The cheaper Peacock Premium plan with ads ($10.99/month) is not available through YouTube. The addition of Peacock Premium Plus to YouTube Primetime Channels is part of a larger multiyear agreement between NBCUniversal and Google announced in the fall of 2025. That pact included YouTube TV’s continued carriage of NBC broadcast stations and NBCU’s suite of cable networks, plus the relaunched NBC Sports Network (NBCSN). Popular on Variety Other services available on YouTube Primetime Channels include NFL Sunday Ticket, HBO Max, Paramount+ and Fox One. The YouTube Primetime Channels hub is an effort to keep streaming subscribers in its app; it’s similar to the premium channel-store offerings from Amazon Prime Video and Roku. First launched in 2020, Peacock features live sports like Sunday Night Football, NBA, MLB, Big Ten and Notre Dame College Football, Premier League and WNBA, and more; original shows such as
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