Netflix’s shake-up of its European operations — which saw the Sept. 29 exit of International Film VP David Kosse, a new role for Spanish executive Teresa Moneo and a new regionalized hub for all content across Europe, the Middle East and Africa (EMEA) run by Larry Tanz — points to a broader strategic shift at the streaming giant toward faster-growing international markets to make up for domestic subscriber losses. In the second quarter of this year, according to figures from UK-based data research group Ampere Analysis, Netflix ordered 97 new original first-run TV series or movies from outside the US, compared to 63 US commissions over the same period. International commissions at Netflix have outpaced domestic orders for seven straight quarters and show no signs of slowing down. Despite fierce competition from the likes of Disney+ and HBO Max, in international markets Netflix retains a significant first-mover advantage and remains the only streamer to have delivered global breakout non-English-language hits like Spain’s Money Heist or Squid Game from South Korea. In his tenure at Netflix, Kosse, a former Universal Pictures and Film4 exec, was instrumental in signing up big-name European talent such as Italy’s Paolo Sorrentino (The Hand of God),…
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Netflix's Europe Strategy Shift May Point to Broader Shift – The Hollywood Reporter
