Thiago Prudêncio, SOPA Images, LightRocket, Getty Images A new social-media app for mobile phones called Clubhouse is gaining steam in some nonprofit quarters. The app isn’t text based like Twitter or Facebook. Instead, Clubhouse users speak to each other on their phones in groups. Nonprofit leaders are using it to amplify their missions and expand their networks. Rahsaan Harris became CEO of the Citizens Committee for New York City last March just as the pandemic was shutting down the city — and every nonprofit leader in the country had to start communicating with staff, donors, and grantees using online tools like Zoom and Slack. Harris first used Clubhouse last fall when the Citizens Committee was just starting to do podcasts. He wanted to learn the ins and outs of the medium from experienced podcasters.“I ended up in a room of creatives,” Harris says. “They were giving tips on how to do a podcast with blow-by-blow details regarding how to market and create a compelling podcast that’s meaningful. I learned so much from the folks that were across the country all in this one conversation.”Since then, Harris and his team have been using the app to get the word out about…
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New App Helps Nonprofits Reach New, Influential Audiences
