New Fospha Research Reveals Brand Investment Drives Higher AOV 85% of the Time

New Fospha Research Reveals Brand Investment Drives Higher AOV 85% of the Time New Fospha Research Reveals Brand Investment Drives Higher AOV 85% of the Time PR Newswire AUSTIN, Texas, May 19, 2025 AUSTIN, Texas , May 19, 2025 /PRNewswire/ — Fospha, a full-funnel marketing measurement platform, has launched its groundbreaking Glow Report, providing marketers with the first causal framework connecting brand investment to real financial outcomes. Key insights: Leading indicators predict business outcomes: Engaged visits and branded search impressions are early signals, moving quickly in response to brand campaigns and reliably forecasting future results. Sustained brand spend protects pricing power: Brands that invest consistently in brand see year-over-year improvements in Average Order Value, while those spending less than 5% experience decline. Discovery channels drive future demand: TikTok, YouTube, Snapchat, and Demand Gen campaigns show significant impact on leading indicators. Snapchat drives 103% YoY growth in engaged sessions while TikTok delivers 40% growth in branded search. Brand investment delivers measurable financial returns: Brands investing >5% of budget in Awareness and Consideration see up to 218% higher ROAS. The Glow Report introduces Bayesian network modeling to expose the causal relationship between brand investment and business performance. This breakthrough approach goes beyond correlation to
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