New Twitter Startup Challenges X Corp’s Ownership Claim To Twitter Trademark Based On …

Michael N. Cohen’s articles from Cohen IP are most popular: within Intellectual Property topic(s) with Finance and Tax Executives in United States with readers working within the Retail & Leisure industries We all remember the monumental shift of Twitter to “X” after Elon Musk made the controversial acquisition of the social media company in 2022. So when a big tech company changes its name overnight, it can have more than just cosmetic effects. A new cancellation petition filed with the Trademark Trial and Appeal Board (TTAB) this week shows just how high the stakes are. Operation Bluebird, Inc., a startup in Virginia, has started a cancellation proceeding against X Corp. It wants to take away the company’s rights to the TWITTER and TWEET trademarks because it says they have been abandoned and, in some cases, because the company committed fraud on the USPTO. This case is unusual not only because of the mark’s fame, but also because it tests the legal consequences of Elon Musk’s very public rebranding strategy, which was meant to move away from anything “Twitter” or “bird-related.” Here is a list of the accusations, what the TTAB will look at, and what this means for brand owners
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