News Corp. CEO Expects “Significant” Revenue From AI Companies That License Content

News Corp. expects to generate big bucks from generative artificial intelligence. On News Corp.’s fiscal first-quarter earnings call, CEO Robert Thomson said that the company is in “advanced discussions” with companies to license its content for their AI engines. “We are in advanced discussions with a range of digital companies that we anticipate will bring significant revenue in return for the use of our unmatched content sets,” Thomson said. “Generative AI engines are only as sophisticated as their inputs and need constant replenishing to remain relevant. And we are proud to partner with responsible purveyors of AI products and their prescient leaders.” He also added some thoughts of his own about the technology, with a typical Thomson flourish. “One observation about generative AI, we often hear about misinformation and disinformation, to the point where the very words have become politicized and polluted,” he said. “The potential for the proselytizing of the perverse will become ever more real with the inevitable, inexorable rise of artificial intelligence. But however artful the artificial intelligence, it is no match for great reporting and for genuine journalistic analysis.” News Corp. reported revenue of $2.5 billion, an increase of 1 percent from last year. Net income
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