'No other platform will be Twitter': Marketers aren't sold on Twitter alternatives just yet – Digiday

Ever since Elon Musk bought Twitter, the platform has been in a constant state of frenzy, with some of the biggest advertisers leaving the flock. While a swath of users have fled the coop to nest in alternative platforms, such as Mastodon, Hive Social, Post.News and soon-to-launch Spill, many marketers say they’re on the fence about whether they’ll follow.That’s not to say there isn’t any curiosity around what Twitter’s alternatives could be. “But ultimately, there isn’t a logical alternative for Twitter at this time, no matter the challenges with brand safety and uncertainty on the platform,” Greg Swan, Chief Creative and Strategy Officer at The Social Lights, a Minneapolis-based social media agency, said in a written statement to Digiday. “Will there be another platform to prioritize in the coming years? Yes. Which one remains to be seen.” Unlike the TikTok gold rush, in which brands dashed to create a presence and be a first-mover on the short-form video app, the push for some brands to leave Twitter hasn’t been as momentous, even with the previously mentioned upheaval. In fact, many social media agencies say they’re in wait-and-see mode, hesitant to recommend alternative apps to clients given that many alternatives have
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