Nykaa and Snapchat Launch India’s First Gen Z Beauty Creator Incubator Program

Nykaa Snap Star Beauty Incubator aims to nurture next-gen creators redefining beauty, content, and culture for India’s 44% Gen Z-driven market In a category-defining collaboration, Nykaa, India’s leading beauty and lifestyle destination, and Snapchat, the go-to visual messaging platform for Gen Z and young India, have announced the launch of the ‘Nykaa Snap Star Beauty Incubator Program’, the country’s first Gen Z Beauty Creator Incubator initiative. The program marks a new model of influence, one where beauty inspiration flows peer-to-peer instead of top-down. With nearly one-third of India’s population belonging to Gen Z, their digital choices and creative expression are transforming how beauty is discovered, discussed, and consumed. According to the 2025 Nykaa X Redseer Beauty Trends Report, Gen Z is driving a cultural shift towards content-led discovery, ingredient-first awareness, and authenticity in brand storytelling. The Nykaa Snap Star Gen Z Beauty Creator Incubator is built as a springboard for this new generation. A curated group of emerging creators from across India will be mentored through platform guidance from Snapchat and beauty expertise from Nykaa. These creators will receive access to creative tools and opportunities to develop standout content across makeup, skincare, fragrance, and personal care. Their work will reflect
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