Other brands are throwing shade at the new Instagram logo – Yahoo Tech

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Meta / McDonald’s / Wendy’s / Knorr / Manforce / In case you hadn’t noticed, there’s a new Instagram logo in town, and a lot of people don’t think much of it. The camera icon isn’t going anyway, but the wordmark that appears at the top of the app’s UI has been updated to something that’s been described (by myself, but I’m sure someone agrees) as being both more bland and less legible. The new Instagram logo feels colder, more digital and less connected; the opposite of what the platform wants. It’s also amusing to see people now calling the app ‘Instagzam’, which sounds like it could be an energy drink. Logo redesigns are undertaken for various reasons, from fixing scalability issues to reflecting a brand’s evolution or changing goals, or to target a new demographic. Instagram head Adam Mosseri’s rationale for the social media platform’s new wordmark is that it was “time for a refresh” simply because the existing design had been around for 10 years. That raised eyebrows among other brands, including some who have been using the same wordmark
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