Pay a subscription and get Instagram and Facebook without the ads – AdNews

Credit: Joshua Hoehne via Unsplash Major social media platforms are planning to offer a no advertising service for a monthly fee. The move, a reverse of streaming content services which are adding advertising, is reportedly being considered by Meta’s Instagram and Facebook. The cost of what Meta calls SNA (subscription no ads)? $US14 a month for Instagram and nearly $17 for Facebook. The Wall Street Journal says the proposal was presented to regulators in the European Union where new rules threaten the delivery of personalised ads without user consent. “Meta has told regulators it hopes to roll out the plan … in coming months for European users,” reports the WSJ. “It would give users the choice between continuing to access Instagram and Facebook free with personalised ads, or paying for versions of the services without any ads, people familiar with the proposal said.” A Meta spokesperson said the company “believes in free services which are supported by personalised ads, but is exploring options to ensure compliance with evolving regulatory requirements”. Meta posted better than expected revenue for the June quarter, up 11% to $US31. 999 billion as the company continues to lay off staff. Profit was up 16% to $7.78 billion
Read More