Pharmacists can reach the members of their community through creative use of social media platforms such as Instagram and TikTok. TikTok isn’t just a social media platform—it’s a sensation. Although the platform may be seen as a Gen Z stronghold—just over 52% of all users worldwide are between the ages of 18 and 241—people from all demographics find themselves scrolling through the app.2“In today’s social media-driven world, TikTok is quickly becoming one of the most popular platforms for businesses and brands,” said Brandon Wilkes, a social media marketing expert. “With more than 800 million active users, TikTok offers a unique and engaging way to reach a large and diverse audience. For pharmacies, TikTok can be used to create short, creative videos that promote products or services—or to simply raise awareness about their brand.”And then there’s Instagram, a platform where users share photos and videos featuring hashtags and—very important to local businesses—geographic tagging. Instagram has a reported up to 2 billion active users each month, and many independent pharmacists have created Instagram accounts for their pharmacies where customers can learn about new products, sales, and industry trends.As with any marketing effort, the goal of TikTok and Instagram use is, of course
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Pharmacists Find Marketing Success With Instagram, TikTok – Drug Topics
