Phoebe Philo's rabid fanbase kept the hype alive during 2 years of anticipation – Glossy

It’s been more than two years since the news first came out that Phoebe Philo, the designer that made Celine a beloved brand for many millennial women, would be launching her own luxury house. Since July of 2021, “Phoebe Philo is launching a new brand” was all the information people had. Now, Philophiles have another new bit of information to chew on, with the brand announcing on Sunday to those who entered their email address on its website that it will be launching on October 30. Beyond that, along with the single GIF emailed to people showing a quick glimpse of some of the designs, more information is being kept close to the chest. A rep at Phoebe Philo told Glossy that Philo is unavailable for interviews. There are a few other bits that have come out serving as indicators of where Phoebe Philo the brand may go. One of the few known hires is Patrik Silén, a former Asos executive who was hired as managing director in May. A look on LinkedIn reveals that Phoebe Philo has recruited numerous operations staff from luxury houses like Balenciaga and Philo’s own alma mater, Celine. The brand’s launch was delayed many times
Read More