Podcast consumption shifts toward connected TVs – Digiday

Podcasts are no longer the territory of audiophiles. As connected TV becomes YouTube’s primary watch surface, podcasters are seeing a rise in viewership on the biggest screen in the house. Amid the shift, many podcasters with audiences on YouTube are upping their game with visual content to capture and sustain attention as more fans tune in through connected TVs. Podcaster Tara Suwinyattichaiporn is among them. Last year, 14 percent of Suwinyattichaiporn’s 46,000 YouTube subscribers tuned into her Luvbites Podcast via connected TVs, with 69.7 percent watching via mobile, 9 percent via personal computers and 6.7 percent through tablets. In April 2025, Suwinyattichaiporn’s TV viewership percentage jumped to 23.5 percent on YouTube’s CTV app — a nearly 10 percent year-over-year increase — while her mobile viewership percentage plummeted to 56 percent. “I used to think podcasts were just audio, so I didn’t really care about the visual part — but ever since I started doing a TV show here in the U.K., I realized there’s value in providing something visually appealing,” said Suwinyattichaiporn, who has helped host the reality TV show “Celebs Go Dating” on British TV broadcaster Channel 4 since 2023. “So I completely changed my strategy, and now make my podcast
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