Police interrupted a crew removing the Twitter sign at the San Francisco headquarters of the social media company as it rebrands to “X,” leaving “er” and the platform’s iconic — now retired — bird logo on the building. Video posted to social media Monday showed a crew using a crane and cherry picker to take down part of the sign, just hours after owner Elon Musk announced the rebranding to “X” to “embody the imperfections in us all that make us unique.” “Just biked past Twitter HQ on way home, goodbye to the @Twitter sign?” a passerby tweeted Monday afternoon, along with a video that showed three letters of the sign removed. But the crew did not finish the job, NBC Bay Area reported, saying local police checked to see if they had a permit to close Market Street and block a lane of traffic.A worker removes letters from the Twitter sign on the exterior of Twitter headquarters in San Francisco, on Monday.Justin Sullivan / Getty ImagesThe “er” in one side of the sign, and the bird logo, remained hanging during the pause in work, the local station reported. It’s unclear if or when the work to remove the sign
Read More
Police halt removal of Twitter sign at company HQ as Elon Musk rebrands to 'X' – NBC News
