If you’re using the Instagram app for your business, you might be wondering if it’s worth it to make a business account, or if a personal account will cut it. And while a personal account may work very well for some businesses, Instagram created business accounts with several key features that make it easier to run and grow your business. Read this guide to see the differences between personal and business Instagram accounts, and the pros and cons of each.
What is an Instagram business account?
An Instagram business account tells Instagram that you are using the platform for a marketing or business purpose, and provides features that make it easier to market your business and analyze your activity on Instagram.
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