Pure Atlanta Celebrity Style Livestream Hits Twitch – Yahoo

Pure Atlanta gave four local high school seniors five minutes, a store full of designer clothes, and one assignment: build the ultimate first-day fit. Founder Lizzie Korn—better known as Lizzie Pure—hosted the fast-moving challenge live on Twitch, closing out a two-week launch that brought the celebrity style destination’s in-store energy online. According to Pure Atlanta’s Twitch launch announcement, Aiden Wilson and three friends raced through the boutique’s curated racks to assemble complete back-to-school looks before time ran out. Korn called the action, breaking down fall trends and showing viewers how the same high-end streetwear could look completely different on each student. COMPLEX SHOP: Shop the brands you love, anytime and anywhere. Uncover what’s next. Buy. Collect. Obsess. The stream also came with surprise drop-ins from Boosie, comedian Karlous Miller, Gary With Da Tea and newly inducted Radio Hall of Famer Rickey Smiley. The broadcast made sense for a store that has spent years connecting Atlanta fashion with music, sports and celebrity culture. Located inside Lenox Square, Pure Atlanta mixes established luxury names including Balmain, Versace and Moschino with emerging designers and Kash, its in-house streetwear label. Lil Baby, Young Thug, Gucci Mane, Akon, Lil Nas X and Lil Yachty are
Read More