Rachel Rogers Named 2026 Sports ETA Woman of the Year at Women’s Final Four Summit

Cobb County sports tourism leader recognized for industry impact, leadership and innovation The Sports Events & Tourism Association (Sports ETA) announced that it has named Rachel Rogers, vice president of sports sales and engagement for Cobb Travel & Tourism and the Cobb Sports Alliance, as its 2026 Woman of the Year. Rogers received the honor during the Sports ETA Women’s Summit, held alongside the NCAA Women’s Final Four. The annual award, presented by Team Travel Source, recognizes a female leader who has demonstrated exceptional leadership, innovation and measurable impact in advancing the sports events and tourism industry. In her current role, Rogers oversees strategic initiatives for sports event recruitment, marketing and partnership development, while leading operations for the Cobb Sports Alliance. Since joining Cobb Travel & Tourism in 2013, she has helped drive visitation and economic impact through sports tourism, elevating Cobb County’s national profile as a competitive destination. “Rachel Rogers’ leadership has been instrumental in shaping the Cobb Sports Alliance into the economic driver it is today,” said Holly Quinlan, president and CEO of Cobb Travel & Tourism. “Her dedication to both the industry and our community is unmatched. She continues to raise the bar, inspiring future generations of
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