Ralph Lauren unveils exclusive partnership with Zepeto – FashionUnited UK

Luxury fashion brand Ralph Lauren has announced its partnership with social networking and avatar simulation app Zepeto. The app allows users to function in a fully articulated virtual world where they can socialise with others using a customisable 3D avatar. Users will be able to purchase a completely digital Ralph Lauren clothing collection, reminiscent of its physical apparel, giving users the opportunity to dress their 3D avatars in exclusive products. The Ralph Lauren x Zepeto collection will feature 12 looks in total, with over 50 unique items on offer, including a mix of vintage Polo Ralph Lauren designs and pieces from its current summer collection. Shoppers will be able to get their virtual hands on limited edition skateboards and other special pieces exclusively designed for the collection. In addition, players will also have access to a Ralph Lauren themed virtual world, including digital versions of three iconic brand locations such as the Madison Avenue Flagship and Ralph’s Coffee Shop. The interactive spaces aim to celebrate the brand, encasing its attitude and spirit in a digital sphere. “Ralph Lauren’s new partnership with Zepeto further demonstrates our belief that innovating in virtual worlds is essential to engaging the next generation of consumers,”…
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