Easton Durham’s Twitter bio is laid out like Army barracks. It’s perhaps the only thing traditional about his approach to an old art: recruiting. Durham’s 132-character bio is a neatly thought-out summary of himself, a snapshot and an eye-catcher all in one.It reads: Highland High Idaho • C/O 2021 • 3 sport athlete • 4.5 40 yard • 3.9 GPA • 24/7 (two-star) • 1st team all conference QB and DB • |i fear GOD.|“Basically, it’s like your application to get a job,” Durham, a senior quarterback at Highland, said. Deciding on those listings in that order is a science, and Durham thinks it’s nearly perfect. It certainly fits the criteria. Those who deal with recruiting every day have begun to understand the wave of social media and its impact on recruiting. It can be free marketing if done right.Some kids, though, don’t get that far.Durham, who said both of his offers were a result of his social media persistence, went to a number of recruiting camps over the last two years. High school student-athletes pay to attend these camps, knowing they will be filmed and coaches will see it, either on tape or in-person. The camps also include speakers,…
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Recruiting is shifting towards Twitter despite some feeling it's unnecessary
