Red Bull, Tajín, Marriott, LinkedIn… and More

Red Bull, Tajín, Marriott, LinkedIn… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.Red Bull Red Bull has named Omnicom Media Group‘s PHD as its new media agency for North America, Mediapost reports. Publicis´ Starcom USA was the incumbent since winning the account in 2018.Red Bull spent an estimated US$128 million on media in the U.S. in 2020, according to COMvergence.TajínTajín Mild Hot SauceIn its quest to continue expanding its product portfolio, Tajín International Corporation is expanding its efforts for its Tajín Mild Hot Sauce and Tajín Fruity Chamoy Hot Sauce, to compete in the growing hot sauce category.According to the new report by IMARC Group, the global hot sauce market will reach US$ 5.9 billion by 2025. This growth in the demand has been influenced by the increasing popularity of Pan Asian and Latin American cuisine, and by today’s consumers who are becoming more adventurous with food and like to try new and different flavors.Tajín aims to make these two sauces as equally popular as its Tajin Clásico seasoning with its chili-lime flavor, while competing in the hot sauce category with a mild heat level.Tajín will accompany the launch with a marketing campaign that demonstrates…
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