Reddit Announces New 'Watch' Feed of Video Content | Social Media Today

Reddit’s looking to lean into the broader trend towards video content with the introduction of a new, dedicated ‘Watch’ feed in the app, which will enable users to swipe through a never-ending stream of video posts. As you can see in these examples, you’ll soon be able to scroll Reddit in either ‘Read’ or ‘Watch’ mode, with the former highlighting text-based posts, and the latter providing a continuous feed of vertical video content. Which is actually not significantly different to the current Reddit experience – once you watch a video in the app, you can swipe up to keep viewing more video posts. It’s just that now it will be a more explicit user choice, with the capacity to select a TikTok-like feed of just videos in the app, which could help to keep users more engaged, more often. The update mimics similar video feeds on Facebook, Instagram, Snapchat, Pinterest and Twitter, though again, the main difference in this case is that it will give users a direct choice to view only video content, as opposed to tapping through on a video, then scrolling to see more. Which, again, follows TikTok’s lead, and with more and more users spending more
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