Retailers are in an arms race to win the luxury home category – Glossy.co

As consumers evolve their idea of luxury, more high-end fashion retailers are expanding their focus to home goods to best serve them. With the pandemic shedding new light on the joys of time, comfort and convenience, staying home — which was forced upon consumers last year — has become a choice pastime. As such, people are nesting to the nth degree, taking the same approach to updating their living spaces as they do to picking out an outfit: with an aim to express their style or creativity or simply to feel cozy. And luxury retailers are providing ample opportunities to do so by expanding their homeware product offerings. Maintaining their reputation as a one-stop luxury shop depends on it. During Nordstrom’s 2021 third-quarter earnings call on Tuesday, president and chief brand officer Pete Nordstrom said the company’s sales in the home category had increased 95% in the quarter, compared to 2019. In late September, Nordstrom debuted Nordstrom Home NYC, serving as a first look at its updated home concept for its stores and site. The two-story department within its New York flagship was designed by Olivia Kim, Nordstrom vp of creative projects and home. At launch, it included 1,400 products by…
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