Scoot's marketing VP Jacqueline Loh departs

Jacqueline Loh has moved on from her role as Scoot’s VP, marketing after more than six years with the company. In a LinkedIn post, Loh (pictured) said it has been an amazing six years and never imagined she would come so far personally and professionally when she started in Scoot, or that she would have the privilege of taking the brand so far. During her time at Scoot, she was responsible for seeing the airline evolve from promo-driven tacticals to consumer insights-driven content marketing centred on storytelling and become a brand that inspires consumers to travel less ordinarily. Loh also led the shift from just 50% online buys to 100% measurable digital media, which drives almost 70% of total revenue on direct and consumer channels. Loh added in her post that this was done by building an end-to-end funnel using Echo remarketing, dynamic travel ads as well as payments to enable market penetration. Additionally, Loh also changed Scoot’s practice of using adhoc email blasts to a full-fledged CRM of automated journeys by segment and behaviour. “This year, while frustrating in its lack of tangible achievements showed me that I could continue to innovate and continue to drive brand purpose meaningfully.…
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