Shama Hyder talks about how brands can make the most out of livestreaming

It’s no longer a secret that the coronavirus pandemic has led to increased social media and video consumption. And, there is no slowing down as we head into 2021. It’s a tactic that smart brands will use, as evidenced by Techjury reporting that 80% of consumers would rather watch a brand’s livestreamed video than read one of its blog posts. But how? SmartBrief talked with Zen Media’s founder and CEO Shama Hyder, a sought-after keynote speaker and a LinkedIn Top Voice in Marketing, about how brands can use livestreaming video to their advantage. Below is the video interview, along with a transcript that has been lightly edited for brevity and clarity. Why is livestreaming important for brands? Livestreaming is really important because video is important and video connects consumers — whether you’re B2B or B2C — to your brand like nothing else. In fact, did you know that over 64% of people will watch up to a 30-minute commercial video clip versus 24% who will finish reading an article. Now, what livestreaming does is it takes that video element and it makes it even more personal. It brings it even closer because the audience knows that it is “live” and…
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