Shorts are on the rise. Is YouTube's long-form content “dying out” as a result? – Tubefilter

Since launching its Shorts format in 2020, YouTube has challenged TikTok‘s supremacy in the vertical video world. The decision to embrace short-form content has done wonders for YouTube’s viewership, but that choice may have come with some consequences. According to a report from The Financial Times, multiple YouTube execs are concerned that Shorts viewership may be cannibalizing the platform’s long-form traffic. The report cites “senior staff at YouTube,” who have held meetings to discuss troubling viewership trends across long-form videos. The execs are worried that YouTube’s signature format — which defined it during its first 15 years of existence — could be “dying out.” In ranking of the 100 most-watched YouTube channels of August 2023, nearly three-quarters of the listed channels operate primarily on Shorts, with little traffic coming to their long-form content. Internal YouTube data cited by The Financial Times shows that creators are uploading fewer long-form videos overall, preferring to follow the online video trends that lead to Shorts.Subscribe to get the latest creator newsSubscribe One of those trends is the shrinking attention spans of target viewers. As web traffic shifts to mobile devices, cohorts like Gen Z are stating strong preferences for shorter videos. As vlogger Fumi Desalu-Vold told The Financial Times, some
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