Six Ways to Structure Your LinkedIn Posts to Get More Views and Engagement

When it comes to social media, how you say it is just as important as what you say. Here are six ways to structure your LinkedIn posts to get more views and engagement. Great content can get lost in long, dense paragraphs. Most people skim their newsfeeds, especially when their viewing LinkedIn on their smartphones. So break up your information into short one or two sentence paragraphs like I’m doing here. Use paragraph breaks, bullets, numbers or headers to help the reader find a connection point as they scan the post. Also the first two to three lines of your LinkedIn post are the most important to capture your reader’s attention. After that point the post is truncated and says “show more.” You need to give people a reason to click “show more,” which you can do with an engaging first three lines. Think of it as your headline. Draw them in. Sometimes emojis work well here too. Storytelling does too. Write LinkedIn posts in the first person. “I” and “we” help you sound like a real person talking to real people. It builds a personal connection with your audience and makes you human. Always write with your audience in mind. For lawyers…
Read More