Smart Glasses Show How Apple Is Different From Companies Like Facebook, Snapchat – Benzinga

Mike Gurman, a noted Apple Inc (NASDAQ:AAPL) analyst, spent a week with “Ray-Ban Stories” smart glasses from Facebook Inc (NASDAQ:FB) and has been left less than impressed. What Happened: Gurman used the latest edition of his newsletter to highlight a difference between the approach taken by Apple rivals — Facebook and Snapchat parent Snap Inc (NYSE:SNAP) — in the release of such eyewear missing augmented reality features.  “Apple could launch a pair of smart glasses without AR today. They’re not doing that, however — they’re going to wait until that technology is ready,” noted Gurman. “I just don’t see the point of this pre-augmented-reality era of smart glasses. That’s not specific to Facebook either: I feel the same way about similar offerings from Amazon.com Inc. (NASDAQ:AMZN) and Snap Inc,” wrote Gurman. See Also: How To Buy Apple (AAPL) Shares As per the analyst’s “math,” purchasing a pair of Ray-Bans plus earbuds costs the same as a single pair of Ray-Ban Stories and the functionality of the smart glasses is inferior to regular Ray-Bans plus AirPods plus phone camera combo. Why It Matters: Gurman also touched on the cumbersome process of transferring and sharing photos from the Ray-Ban Stories, which requires a…
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