Snap Acquires Saturn, a Social Calendar App for Students – TECHi

The acquisition of Saturn by Snap is a strategic move which aims to ensure the company gets closer to high school and college students, who are the core community of Snapchat users. Saturn is one of the social calendar apps that change the manner students arrange their lives, allowing them to share time schedules of appointments to classes, practices, meetings, and events in real-time. This is not merely pinning a date on the calendar, this is a platform designed as a social, interactive tool that adapts to the lifestyle patterns of social networks. In hiring the close to 30-employee team of Saturn, Snap is not only purchasing technology, but also precious knowledge on how to create tools that students identify with. The extent of Saturn is massive, where 80 percent of high schools in the United States subscribe to the service. This will provide Snap with an immediate connection to millions of adolescents who already use the platform to organize their active social life. This action not only asserts the primacy of Snap in the youth market but also puts it in a position to stay competitive against its competitors, such as Instagram and TikTok, which are also struggling to
Read More