Snap, BBC, & Shenanigans: Driving Accessible AR Innovation – XR Today

Shahnanigans is a creative studio that started in 2019. For over five years, the firm has worked with various brands in developing creative AR advertising on social media platforms like Snapchat and TikTok. According to Founder  Shahwali Shayan, Shahnanigans offers creative technology solutions to clients and brands that” want to use marketing in a unique way, want to use storytelling, and narrative building as a part of their marketing campaigns.”   Recently, the firm debuted a BBC-commissioned AR Sign Language Tool, ready for users to understand the method of communication via AR instructions on the smartphone application Snapchat. This week, Shayan spoke exclusively with XR Today to explain the process of working on Snap platforms, developing the AR experience with the BBC, and Snap’s presence in the XR market. Snap: Accessible AR-Ready Smartphone Experiences Shahnanigans is a keen advocate of Snap and its broader ecosystem of to-market and upcoming AR solutions, adding, “I think Lens studios buy for the most sophisticated augmented reality software that we have at the moment.”   Shayan explained   I think, as a user who uses Lens Studio quite a lot, it is one of the most powerful software programs. What you can do with it
Read More