Snap gives a sneak peek at SXSW Sydney's Snapchat House – Mediaweek

Snapchat House will be held at the Chinese Garden of Friendship Forecourt Snap Inc. is preparing to open Snapchat House, inviting both SXSW Sydney delegates and the wider industry to join in on an immersive experience.Open from Tuesday 17 October until Thursday 19 October at the Chinese Garden of Friendship Forecourt, Snapchat House will bring the connection of Snapchat to life through interactive experiences such as a AR tower, and a beauty bAR where you can get your AR make-up look recreated by a make-up artist.Team Snap will also be running an AR workshop for creatives, hosting industry sessions for agency groups, facilitating discussions about the intersection of creativity and technology, and giving away swag.A SXSW badge is not required to visit Snapchat House.Highlights at Snapchat House, SXSW Sydney include:• Beauty bAR: Immerse yourself in AR try-on technology and explore creative makeup looks in augmented reality, then have your favourite one applied IRL by professional makeup artists. October 17, 18 and 19, 10:00-6:00 daily, no badge required.• Giant augmented reality photo tower: Experience augmented reality with your friends on the big screen. The five-metre-high tower lets Snapchat House visitors play with an interactive body tracking lens and share portraits of
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