Snap names first CMO in 2 years in lead-up to advertising showcase | Marketing Dive

An article from Grace Kao, who recently joined Snap, is taking over marketing leadership from Chief Creative Officer Colleen DeCourcy, who will depart later this year. Published April 17, 2025 Snap is naming a new CMO as it enters the key season for brokering advertising agreements. The company will host its Newfronts presentation on May 7. Justin Sullivan/Staff via Getty Images Snap has promoted Grace Kao to chief marketing officer, effective immediately. Kao is the Snapchat owner’s first CMO since Kenny Mitchell departed two years ago. Colleen DeCourcy, Snap’s chief creative officer, is shifting to an advisory role to assist with the transition and plans to leave the company later this year, per details shared with Marketing Dive. DeCourcy, a former Wieden + Kennedy executive, joined Snap in 2022 to spearhead key marketing initiatives, including a recent campaign that positioned the platform as an “antidote” to a social media landscape it painted as toxic and artificial-feeling. She has served as top marketer since Mitchell’s transition in May 2023 and is credited with helping to build out an in-house creative team. Kao came to Snap from Spotify in December as part of DeCourcy’s recruiting efforts, initially serving as vice president of consumer
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