Over 180 million Snapchatters engage with AR every day Perfect Cprp./Snap Inc. By David Cohen 5 hours ago Beauty tech solutions provider Perfect Corp., creator of YouCam, is teaming up with Snap Inc. to integrate augmented reality beauty try-on experiences into the Snapchat platform.The collaboration will enable brands that have already created digital and AR experiences with technology from Perfect to convert those experiences into Snapchat lenses that will be accessible via their brand profiles.Snapchatters will be able to discover, experiments with and shop for beauty products from brands that work with Perfect, and those brands get access to the application’s valuable Generation Z audience.Snap said campaigns that include shoppable AR lenses see 2.4 times higher action intent left than the average campaign, adding that over 180 million Snapchatters engage with AR every day, and its community has built more than 1.5 million AR lenses.Snap head of product marketing for AR Carolina Arguelles Navas said in a statement, “Our partnership with Perfect Corp. makes it incredibly easy and intuitive for over 200 beauty brands to create a virtual storefront on Snapchat. Together, we’re helping brands reach the next generation of beauty consumers with technology that reinvents the beauty buying experience.”Perfect…
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Snap Teams Up With Beauty Tech Solutions Provider Perfect Corp.
