Snapchat Adds Spotify to Snap Map With New ‘Now Playing’ Music Sharing Feature – RouteNote

Snapchat has launched a new music discovery feature that allows users to share the Spotify songs they are listening to directly through Snap Map. Called Now Playing, the feature lets Snapchat users connect their Spotify accounts, display their current listening activity to selected friends and save songs they discover without leaving the Snapchat experience. The integration gives Spotify artists another potential route to reach listeners through personal recommendations, social sharing and real-time music discovery. Now Playing is a new feature built into Snap Map, Snapchat’s interactive map that allows users to see the locations and activities of their friends. Once a Spotify account has been connected, users can display the track they are currently listening to alongside their presence on Snap Map. Friends can then tap the song to: Listen to it on Spotify Save it to their Spotify Liked Songs Explore Snapchat Spotlight videos using the same sound Discover other music through their friends’ listening activity Snap says that more than 450 million people use Snap Map each month, giving the Spotify integration access to a significant potential audience. How to connect Spotify to Snapchat Snapchat users can connect their Spotify accounts through several areas of the app, including:
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