Snapchat Closes Ad Loop With Dick’s Sporting Goods Via LiveRamp Clean Room

Snapchat now has a way to prove what social advertisers have long been asked to take on faith: that an ad seen on a phone can be tied directly to a pair of sneakers purchased in a store. On July 14, Snap announced a new integration with DICK’S Sporting Goods and data identity company LiveRamp that connects Snapchat ad-impression data to verified in-store and online purchase records inside a secure data clean room — making closed-loop attribution available to all U.S. advertisers on the platform for the first time. The announcement is immediately relevant for any brand that sells through DICK’S and has been skeptical about committing performance-budget dollars to Snapchat. The integration is now live and accessible, per the Snapchat for Business announcement. What Closed-Loop Attribution Actually Means: Why It Matters Now For years, social platforms including Snapchat have occupied what advertisers call the “upper funnel” — a polite way of saying the platform helps build brand awareness but cannot conclusively show what gets purchased afterward. That measurement gap has kept social ad budgets more modest than platforms like Snap would prefer, because brands with finite dollars tend to prioritize channels where they can draw a straight line between
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