Snapchat Ends Creator Monetization for Fully AI-Generated Spotlight Content in New AI …

Snapchat has updated its AI content policy, ending creator monetization and Spotlight recommendations for fully AI-generated Spotlight content. Thought Catalog/Pexels Snapchat has updated its AI content policy, announcing that fully AI-generated Spotlight content will no longer qualify for creator monetization or receive broad Spotlight recommendations. The company said the change is intended to promote original content while continuing to allow creators to use artificial intelligence as a creative tool rather than as a complete replacement for human-made videos. Snapchat Updates AI Content Policy Under the revised AI content policy, Snapchat distinguishes between AI-assisted content and fully AI-generated videos. The company said content that primarily relies on artificial intelligence for visuals, narration, or storytelling will not be rewarded through its creator program. The update was announced by Snap on July 31 and applies to content distributed through Spotlight, the platform’s short-form video feed. Creators can continue using AI for editing, effects, and other production features, but videos created entirely with AI will no longer be eligible for monetization or recommendation. Snapchat stated that Spotlight will continue highlighting content that demonstrates meaningful human creativity. The policy update also aligns with the company’s broader efforts to improve content quality across its recommendation system.
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