Snapchat follows Facebook's lead by making major change with Amazon's help and … – The US Sun

USERS will be able to complete their purchases without even leaving Snapchat. Published: 18:17 ET, Nov 14 2023Updated: 19:47 ET, Nov 14 2023SNAPCHAT users will soon have more shopping options in the app thanks to a new deal with Amazon. It follows a similar move by Facebook and has even been described as part of a “battle” with TikTok. 1Snapchat has struck a deal with Amazon to allow for new shopping integrations in the appCredit: Getty Snapchat and Amazon have struck a deal to allow users of the social media app to buy products directly on the app. Users will be able to shop directly from Amazon ads on Snapchat and complete purchases without even closing the app. What’s more, “customers in the U.S. will see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in Snapchat as part of the new experience,” an Amazon spokesperson told PYMNTS. With social media trends increasingly influencing shopping habits, Amazon wants to integrate itself further with this space. Read more shopping news Snapchat investors hope this move will improve ad revenue for Snapchat, which has struggled to position itself as a major shopping destination. Amazon is increasingly aligning
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