Snapchat helps drive Gen Z voting for the federal election – AdNews

The Australian Electoral Commission (AEC) has partnered with Snap Australia to leverage its Augmented Reality technology and premium made-for-mobile video features to drive more enrolments of Gen Zs to cast their vote on election day, May 21. Only 85% of Australians aged 18-24 are registered to vote. The campaign harnesses a series of in-app tools to leverage Snapchat’s seven million Australian users. It aims to increase engagement – notably positive discourse around the election and voting for young people engagement – drive young voter registration, educate on voter services and share key information around polling day. “We reach millions of young Australians every day on Snapchat, many of whom are politically engaged but voting for the first time,” Snap Inc. APAC general manager Kathryn Carter. “Using the power of the Snapchat camera, we’ve partnered with the AEC to ensure young Australians have all the information they need to vote confidently in this election. “Tapping into the educational capabilities of AR and making content highly shareable, the campaign has been designed to share with friends so Snapchatters can encourage one another to get involved and start a discussion about the upcoming election.” An educational Quiz Lens that Snap has built will…
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