Snapchat is Developing New, AR-Enabled Spectacles

Snapchat is reportedly developing a new, fully AR-enabled version of its Spectacles smart glasses, which would be a major advance for the product, and for Snapchat’s broader plans with augmented reality. As reported by The Information, Snap’s currently developing a more advanced version of Spectacles, which will include in-lens AR displays. As per The Information: “Unlike past models of Snap’s smart glasses though, this version of the product is not meant for the consumer market but is instead aimed at developers and creators. Those groups are already the creative force behind many of the wildly popular AR effects on the Snapchat app for mobile phones, known as lenses. Snap likely hopes the developers will come up with software experiences that can work on the new device, which could be offered to a wider group of customers at some point in the future.” So, rather than take on the full development load of AR-enabled glasses and their various offerings alone, Snap is seemingly looking to expand its pool of development resources externally, which could help it take that next step. Given its past development of AR tools and camera-enabled glasses, this likely comes as little surprise. But still, Snapchat has experienced…
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