Snapchat Lands $400M AI Partnership with Perplexity – Auganix.org

What’s the story? Snap partners with Perplexity in a USD $400M deal to bring conversational AI search to Snapchat. Why it matters The partnership adds real-time, cited AI answers to Snapchat, expanding how users discover and explore information. The bigger picture Snap’s $400M Perplexity deal reinforces its AI and AR alignment as a consumer version of Spectacles near launch in 2026. In Augmented Reality News November 7, 2025 – Snap Inc. , a provider of augmented reality (AR) technology and the company behind Snapchat, and Perplexity , an AI-powered answer engine provider, have this week announced a partnership to bring conversational AI search capabilities to Snapchat. The integration will enable Snapchat’s global user base to access Perplexity’s answer engine directly within the app’s Chat interface. Starting in early 2026, Snapchat users will be able to ask questions and receive conversational answers from Perplexity, with responses sourced from verifiable information. According to Snap, this marks the first large-scale integration of an external AI partner within Snapchat, expanding the AI tools available to the platform’s nearly one billion monthly active users. Snap stated that with over 943 million monthly active users and more than 75% of 13–34-year-olds in over 25 countries using
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