Snapchat launches AI-powered ad creation tools – Yahoo Tech

Social Media Today, an Industry Dive publication This story was originally published on Social Media Today . To receive daily news and insights, subscribe to our free daily Social Media Today newsletter . Snapchat is looking to power up its ad business with new artificial intelligence-powered additions, including a guided ad set-up process, dynamic product ads and updated creative tools. First, Snapchat is rolling out an AI-powered chatbot within Snapchat Ads Manager. The bot will enable advertisers to describe their goals and get customized guidance on campaign set-up. Snapchat’s AI assistant will also be able to provide notes on how to correct errors and improve performance, and it can recommend additional enhancements to maximize the potential of ad campaigns. It’s becoming the norm these days for ad platforms to provide an AI assistant tool to help guide the process, so it makes sense that Snapchat wants to keep up with this emerging trend. Snapchat also updated its Dynamic Product Ads with “a new class of agentic recommendation models that synthesize user behavior, product affinity, full-funnel signals, and real-time intent to surface the most relevant products with greater precision and stronger performance,” the company said. In other words, Snapchat’s Dynamic Product
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