For years, augmented reality creators who make fun visual effects for Snapchat have relied on the work of brands to make money.Philip Walton, the creator of the viral “potato lens,” told Business Insider last year he had been charging between $5,000 and $10,000 for a brand effect, for example.“Augmented reality is a new world, and I love it,” says Walton. “There’s a lot more to explore there than just a marketing tool.”As of August 1, some Snapchat AR creators who make content will be able to get paid for their work. The company is launching a rewards program, Lens Creator, to pay users engaged with the app in the United States, India, and Mexico.According to a Snapchat spokesperson, creators who participate in the program and whose targets meet certain engagement thresholds based on views and other proprietary metrics They will receive a monthly payment based on a sliding scale. The maximum prize for a publication that get the most interaction in the 3 countries will be $7,200. If a post is the most attractive in one of the 3 countries, the creator will win $3,500. Other creators will receive smaller payments based on the performance of their goals.The Snapchat spokesperson
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Snapchat Launches AR Creator Program For Up To $7,200 – Nation World News
