Snapchat launches Family Safety Hub in UAE partnership – PPC Land

Snapchat introduced its Family Safety Hub on July 4, 2025, in collaboration with the Abu Dhabi Early Childhood Authority and life coach Hala Kazim. The announcement occurred during a special event in the UAE that brought together parents, creators, and press to discuss platform safety initiatives. Fatal Al Melhi, director of special projects department at the Abu Dhabi Early Childhood Authority, emphasized the collaboration’s significance. “This feature is going to protect teenagers on this platform,” Melhi stated during the launch event. The partnership stems from a children’s digital well-being pact signed earlier this year between Snapchat and the authority. Summary Who: Snapchat, Abu Dhabi Early Childhood Authority, life coach Hala Kazim, Fatal Al Melhi (director of special projects), parents and teenagers using the platform What: Launch of Snapchat Family Safety Hub featuring comprehensive parental controls including friend monitoring, content restrictions, location sharing, AI chatbot controls, and confidential reporting systems When: July 4, 2025, during a special event in the UAE Where: United Arab Emirates, with collaboration between Snapchat’s global platform and Abu Dhabi Early Childhood Authority Why: To enhance teenager safety on Snapchat by providing parents with oversight tools while maintaining privacy boundaries, addressing growing concerns about social media safety for minors and establishing government-industry
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