Snapchat Launches ‘McDonaldland’ AR Experience – Yahoo Finance

Tue, Aug 12, 2025, 11:23 AM 2 min read In this article: This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. With McDonald’s looking to expand its digital footprint in new and interactive ways, Snapchat’s partnering with the fast-food giant on a new activation, which will see its “McDonaldland” experience rendered via a range of Snap AR Lenses. Snapchat McDonaldland Beginning this week, Snapchat will be hosting various custom Lens experiences which will all link into McDonald’s broader “McDonaldland” promotion, with the main Lens, activated when you’re in-store, transforming your surroundings into the fantasy McDonaldland. The activation will use Snap’s AR tools to render the AR overlay on your real world scene, providing an engaging gateway into the experience. The activation will also include a range of themed games on Snap, including “Grimace Island Dash,” “Fry Frenzy,” and “Birdie’s Dream Flight.” Snapchat McDonaldland Snap users will also be able to access a McDonaldland Map, which will provide an overview of the broader McDonaldland digital experience, and will include your Bitmoji character on the map display. And of course, there’s also an IRL element, with a
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