Snapchat is implementing more features within the app. Recently, the company announced that its GPT-powered chatbot will start showing sponsored links that are linked to the conversation topic. Snap recently rolled out its new chatbot, My AI, and the company continuously adds more features to it. During the NewFronts presentation, the company revealed its latest feature, displaying sponsored content during the conversation. These sponsored links won’t be random but related to the conversation between the user and the AI chatbot. “We’re also experimenting with new ways that My AI can surface useful information at the right moment during conversations. This includes early testing of sponsored links to connect our community with partners relevant to the conversation in the moment, while helping partners reach Snapchatters who have indicated potential interest in their offerings. We’re in an early, experimental phase to ensure we design thoughtful, useful experiences for our community,” said the company. For example, if you ask the chatbot what car to buy, it might give you the local car dealerships’ addresses, phone numbers, and other information. The same thing goes for restaurants, too. Snapchat My AI Snapchat My AI to get more features in the near future The My AI
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Snapchat My AI takes a step further: Sponsored Links now in testing – gHacks Tech News
