Snapchat is rolling out a new AR experience that lets you try on and purchase Halloween costumes directly within its app, the company announced today. Starting today, Snapchat users can try on and buy costumes of popular movie and TV characters from “Stranger Things,” the “Harry Potter” series, “Squid Game,” “Minecraft,” “Ghostbusters” and more. The new AR experience is launching in partnership with costume company Disguise. You can try out the new experience by typing “Disguise costumes” in the app’s search bar to browse through Snap’s Halloween costumes. Or, you can search for specific costumes by searching for specific movies or TV shows, such as “Squid Game” or “Stranger Things,” through the Lens Explorer. Then, you’ll need to take a few full-body photos in whatever you’re wearing, and Snap’s AR technology will then apply the costume onto your photo. You can then save the picture or send it to your friends. If you like the costume, you can purchase it directly within the app. Purchases will be made through Disguise Costumes. Image Credits: Snap The launch comes as Snap recently expanded its investment in AR shopping with the introduction of tools that turn retailers’ photos into 3D assets and the launch…
Read More
Snapchat now lets you virtually try on and buy Halloween costumes directly within its app
