Snapchat Partners with American Eagle on New Snap Map Promotion Type

American Eagle has partnered with Snapchat on a new advertising activation, which will see all American Eagle stores highlighted on the Snap Map, in order to help drive shopping behaviors in the back-to-school period. As you can see in this example, the activation, a first of its kind for Snapchat, will highlight American Eagle stores with a special emoji on the Snap Map. And when tapped, a new listing will be displayed, which includes a quick link to its Summer arrivals, helping to guide shopping behaviors. As explained by Snap: “ With over 95% of Snapchatters planning to shop in-store for back-to-school this year, American Eagle is teaming up with Snapchat to meet students where they’re already shopping, connecting, and planning their next move – on Snap Map! Starting today, over 800 American Eagle retail locations across the US will be featured as Promoted Places on Snap Map.” The custom store listings will include all of the usual Snap Map store info, along with additional links: “ When Snapchatters check out the American Eagle Promoted Places on Snap Map, they can learn more about the location, check out Stories and Spotlight content from American Eagle, creators, and other Snapchatters, and even click
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